Organization Circles Life in Singapore-Free-Samples for Students

Question: Analyse the Company's History, Development, and Growth. Answer: Introduction The following assignment is about the organization CirclesLife in Singapore. They operate in the telecommunications industry and they are a relatively new organization founded in 2014. The history, development and growth of this organization have to be discussed in this paper. History CirclesLife operates in the telecommunications industry where they provide leverages to the mobile network of the M1 limited. This organization operates under the parent organization of the Liberty Wireless Private ltd (Circles.life 2017). The company Liberty Wireless had signed the post paid agreement with M1 limited which is considered to be the first one within its domain. Thus, Liberty Wireless had the ability to provide the voice, messaging and data services to its customers. They have been registered as the first full time mobile network operator in the country of Singapore as they are the Mobile Virtual Network Operator (MVNO). This is how they have gained the attraction of their target customers (Circles.life 2017). Development and growth As it is important for every organization to grow and develop to expand its market to get more profits, CirclesLife has done the same too (Sallai 2012). The basic coverage that they provide through their services is the 4G+ services to the customers of more than 99% who belong to the coverage of M1. This also adds to the monthly based mobile data plans that targets at the customers who are much more likely to be called as internet savvy. They are one of the strongest consumers in the Singapore market. Another tool for the growth of this company lies in the introduction of their mobile application CirclesCare. This app allows the customers to get a customized plan. In these ways, they have gained the market popularity over their competitors by giving the customers enough reasons to trust on their products and services. The customers can undertake a number of activities through using this app (Sallai 2012). Marketing strategies Some other important marketing strategies for the company include the 0% interest rate installment phone purchasing charges (Pehrsson 2012). The strategies by which they had entered the new target segments are with offering the customers to get free bonus data on certain occasions. This would prove their customer loyalty (Khan 2012). They made their publicity by offering 20 GB 4G+ data to the customers at just $20 where they had involved many famous and popular Singaporean celebrities. Thus they have earned their spot in the new markets and their growth has been sustained (Pehrsson 2012). Company strength of CirclesLife The company strength of the company is increasing in the recent times. The plans they have introduced in the past few years have really attracted the customers at a great extent. It was some years ago that the company had identified that there were numerous cases of customer dissatisfaction because of their lack of flexibility in plans and their lack of choices (Martin and Heinonen 2013). Their number of market shares and amount of profit has really increased a good deal in the recent times. This has increased the customer base of the company as well since they have put their focus on reaching the customers with exclusive beneficial products. VRIN analysis The four components of the VRIO analysis are Value, Rareness, Imitability and Non-substitutability (Cardeal and Antonio 2012). Value CirclesLife has a great value in the telecommunication industry in Singapore. The customers of the company are much satisfied with their services and it gives them a good competitive advantage over their rivals in the industry. They have provided the services at a cheaper rate than their competitors and this has attracted them in great many ways. Rareness They have provided their services at such a rate that this has been very useful for the customers. The resources they use for providing these services are very rare in the market and they can retain their competitive parity through this rarity (Cardeal and Antonio 2012). Imitability The mobile data plans they provide to the customers can be imitated if the other companies have the same kind of financial sustainability. However, they have a better financial sustainability than tjeir customers and it will be foolish for their customers to imitate their data plans and face the loss (Cardeal and Antonio 2012). Non-substitutability The company is much organized so that it can capture the added values from the resources. The management system, policies, organizational structure and culture is much organized and designed to achieve the excellence (Kaufman and Guerra-Lopez 2013). Resources Value Rareness Imitable Non-substitutable Result Relationship with Liberty Wireless Private limited Y Y N N Temporary competitive advantage. Conclusion It can be said at conclusion that Circles.Life has adopted some clever tactics to sustain their growth in the industry and they have entered new markets by using some smart strategies. They can dominate the industry in the future with an effective mobile network and lucrative internet data offers. References Cardeal, N. and Antonio, N.S., 2012. Valuable, rare, inimitable resources and organization (VRIO) resources or valuable, rare, inimitable resources (VRI) capabilities: What leads to competitive advantage?. Circles.life. 2017. Circles.Life. [online] Available at: https://www.circles.life/ [Accessed 23 Aug. 2017]. Kaufman, R. and Guerra-Lopez, I., 2013.Needs assessment for organizational success. American Society for Training and Development. Khan, I., 2012. Impact of customer satisfaction and retention on customer loyalty.International Journal of Scientific Technology Research,1(2), pp.106-110. Martin Strandvik, T. and Heinonen, K., 2013. Diagnosing service brand strength: customer-dominant brand relationship mapping.Journal of Service Management,24(5), pp.502-519. Pehrsson, A., 2012.International Strategies in Telecommunications: Models and Applications. Routledge. Sallai, G., 2012. Defining infocommunications and related terms.Acta Polytechnica Hungarica,9(6), pp.5-15.